Browsing IEM Journal by Author "limtm@tarc.edu.my"
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A study on the centrality measures to determine social media influencers of food-beverage products on Twitter
Wai, Beng Tan; Tong, Ming Lim (The Institution of Engineers, Malaysia (IEM), 2022)This research aims to study and identify the Social Media Influencers (SMIs) in the Twitter community in Pizza Hut Industry. In social network analysis (SNA), Eigenvector Centrality (EC) will give the most influential node ...