Browsing Journal Articles by Subject "Idiosyncratic investment"
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Relational antecedents and consequence of key account management performance: a review, framework and research agenda
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-02)The present paper traces the issue of key account management performance which was has regarded as a pressing concern of many supplier companies. sales efforts. Based on the social exchange theory, researcher theorized and ...