Browsing Journal Articles by Subject "Customer’s attitude"

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    • An empirical investigation on the factors influencing customers’ decision in choosing banks 

      Benazir, Rahman; Shobnom, Munira; Sohel Rana, S. M.; Md. Sazidur, Rahman (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-10)
      In this modern age, people are immensely dependent on the plastic money and bank is one of the biggest facilitators of this service. But the perception of bank customers in case of selecting banks varies due to various ...