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| Title: | A systems thinking approach in Kansei marketing and its behaviours as complex system |
| Authors: | Shiizuka, Hisao
Hashizume, Ayako |
| E-mail: | shiizuka@cc.kogakuin.ac.jp
hashi-aya@kansei.tsukuba.ac.jp |
| Keywords: | Marketing
Kansei information
Systems thinking
Small world network
Complex system |
| Issue Date: | 27-Feb-2012 |
| Publisher: | Universiti Malaysia Perlis (UniMAP) |
| Department: | School of Mechatronic Engineering |
| Series/Report no.: | Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012) |
| Abstract: | The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems. |
| Description: | International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. |
| URI: | http://hdl.handle.net/123456789/20708 |
| Appears in Collections: | Conference Papers
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