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Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/20708

Title: A systems thinking approach in Kansei marketing and its behaviours as complex system
Authors: Shiizuka, Hisao
Hashizume, Ayako
???metadata.dc.contributor.url???: shiizuka@cc.kogakuin.ac.jp
Keywords: Marketing;Kansei information;Systems thinking;Small world network;Complex system
Issue Date: 27-Feb-2012
Publisher: Universiti Malaysia Perlis (UniMAP)
???metadata.dc.publisher.department???: School of Mechatronic Engineering
Series/Report no.: Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012)
Abstract: The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems.
Description: International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.
URI: http://hdl.handle.net/123456789/20708
Appears in Collections:Conference Papers

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