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Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/11764

Title: Corporate social responsibility: A culture of responsible business
Authors: G. Castillo, Fermin, Jr., Dr.
???metadata.dc.contributor.url???: fermin@skylineuniversity.com
fgcastillojr@yahoo.com
Keywords: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010);Corporate social responsibility;Organizational culture;Corporate values;Organizational commitment;Business ethics
Issue Date: 12-Nov-2010
Publisher: Universiti Malaysia Perlis (UniMAP)
???metadata.dc.publisher.department???: Centre for Communication Skills and Entrepreneurship
Series/Report no.: Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010)
Abstract: Business nowadays is geared towards globalization and competitive advantage. Their role in the society started to shift from traditional to multicultural. Corporate social responsibility reminds us our role in the society today. As a concept, it underlines the relationship of economic, social and environmental spheres of sustainability. Addressing the corporate social responsibility in a Filipino way will highlight our own unique and distinct culture in handling this scenario. The Filipino approach in dealing social responsibility makes it as an eye opener to the world on how we do it. In a challenging world, innovation and change makes the corporate social responsibility to improve its consciousness and awareness. Their proactive approach in nation building makes it to be part of their corporate values and practices. A uniquely Filipino way in handling social responsibility makes it to be part of their commitment. A truly one of its kind in theworld that Filipino can deliver.
Description: The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
URI: http://hdl.handle.net/123456789/11764
Appears in Collections:Conference Papers

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