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Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/11604
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| Title: | Corporate social responsibility: A culture of responsible business |
| Authors: | Castillo, Fermin G., Dr. |
| E-mail: | fermin@skylineuniversity.com
fgcastillojr@yahoo.com |
| Keywords: | International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Corporate social responsibility
Organizational culture
Corporate values
Organizational commitment
Business ethics |
| Issue Date: | 12-Nov-2010 |
| Publisher: | Universiti Malaysia Perlis (UniMAP) |
| Department: | Centre for Communication Skills and Entrepreneurship |
| Series/Report no.: | Proceedings of the Second International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) |
| Abstract: | Business nowadays is geared towards globalization and competitive advantage. Their
role in the society started to shift from traditional to multicultural. Corporate social
responsibility reminds us our role in the society today. As a concept, it underlines the
relationship of economic, social and environmental spheres of sustainability.
Addressing the corporate social responsibility in a Filipino way will highlight our own
unique and distinct culture in handling this scenario. The Filipino approach in dealing
social responsibility makes it as an eye opener to the world on how we do it. In a
challenging world, innovation and change makes the corporate social responsibility to
improve its consciousness and awareness. Their proactive approach in nation building
makes it to be part of their corporate values and practices. A uniquely Filipino way in
handling social responsibility makes it to be part of their commitment. A truly one of its
kind in the world that Filipino can deliver. |
| Description: | The second International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. |
| URI: | http://hdl.handle.net/123456789/11604 |
| Appears in Collections: | Conference Papers
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Files in This Item:
| File |
Description |
Size | Format |
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| 217.pdf | Access is limited to UniMAP community | 251.46 kB | Adobe PDF | View/Open |
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