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| Title: | Interactive 3D simulation for cervical cancer: Innovating public health campaign for awareness |
| Authors: | Rafidei, Mohamad
Fauzi Naeim, Mohamed
Dahlan, Abd. Ghani
Muhammad Hazwan, Juhari |
| E-mail: | rafidei@miit.unikl.edu.my
naeim@miit.unikl.edu.my
dahlan@miit.unikl.edu.my |
| Keywords: | International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
3D Visualisation
Interactive media
Animation
Health Campaign
Health awareness program
Women
Cancer |
| Issue Date: | 12-Nov-2010 |
| Publisher: | Universiti Malaysia Perlis (UniMAP) |
| Department: | Centre for Communication Skills and Entrepreneurship |
| Series/Report no.: | Proceedings of the International Conference on the Roles of Humanities and Social Science in Engineering 2010 (ICoHSE 2010) |
| Abstract: | The National Cancer Registry reported that in 2003 a total of 12,064 Malaysian women were
diagnosed with cancer. Moreover, from that figure, 12.9% (1557) cases detected concerning
cervical cancer. This makes cervical cancer the second most common cancer cases among
woman after breast cancer. In March 2010, the Malaysian Health Ministry responded by
announcing a free anti cervical cancer immunization or HPV vaccination scheme to all
Malaysian female teenagers at the age of thirteen. Conversely, the majority of patients
afflicted with cervical cancer occur among women of over the age of 40. Apart from the free
vaccination scheme which acts as a deterrent measure, a series of health promotion plan or
campaign has been organized to advice the public to adopt a change of lifestyle and to steer
clear from this particular type of tumor. Currently, most public health campaigns utilizes
a predictable mix of brochures, posters, advertisements or commercials to disseminate
health information that would trigger the civic awareness relating to certain health issues.
For this research we propose an innovation in public health campaign utilizing interactive
3D visualization and animation. We believe this alternative media campaign will be more
effective in persuading the community to change their behavior to reduce the hazard of
cervical cancer. |
| Description: | The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. |
| URI: | http://hdl.handle.net/123456789/11547 |
| Appears in Collections: | Conference Papers
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Files in This Item:
| File |
Description |
Size | Format |
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| 195.pdf | Access is limited to UniMAP community | 3.41 MB | Adobe PDF | View/Open |
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