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Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/11545

Title: Can women own small business avail branding opportunity for market development?
Authors: M Sayeed, Alam
Md. Aminul, Islam
Noor Asliza, Abdul Rahman
???metadata.dc.contributor.url???: sbl.dhk@gmail.com
amin@unimap.edu.my
asliza@unimap.edu.my
Keywords: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010);Women entrepreneur;Brand;Small business;Market development
Issue Date: 12-Nov-2010
Publisher: Universiti Malaysia Perlis (UniMAP)
???metadata.dc.publisher.department???: Centre for Communication Skills and Entrepreneurship
Series/Report no.: Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010)
Abstract: Women owned businesses are typically characterized by some unique set of features; smallness in size, low barrier of entry with less capital requirement, and hence yield slower growth and low returns. Most of the women entrepreneurs are driven towards the choice of entrepreneurship primarily motivated by their obligation to satisfy home maker roles. Therefore women entrepreneurship is found to be more of a result of family orientation than profit orientation. Women entrepreneurs are found to be less diversified with predominant presence in boutique and food industry. The characteristics of women owned businesses closely mimic to micro enterprise; such as: operated from own home, fewer than five employees. Because of size and slow growth financial institutions are not interested in funding them- one of the major problems of advancement for the women business owners. Size also hinders branding opportunity. As branding ensures reliability and consistency to the consumers mind, the author in this proposal attempts to test if branding opportunity exists for women owned small businesses and how branding can add to market development leading to business growth.
Description: The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
URI: http://hdl.handle.net/123456789/11545
Appears in Collections:Conference Papers

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