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Title: Consumer buying behavior: The Filipino style
Authors: Castillo, Fermin G., Assoc. Prof. Dr. Jr.
Hernandez, Carmelita G., Assoc. Prof. Dr.
???metadata.dc.contributor.url???: fgcastillojr@yahoo.com
Keywords: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010);Consumer behavior;Filipino habits;Cultural differences;Buying habits
Issue Date: 12-Nov-2010
Publisher: Universiti Malaysia Perlis (UniMAP)
???metadata.dc.publisher.department???: Centre for Communication Skills and Entrepreneurship
Series/Report no.: Proceedings of the 2nd International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010)
Abstract: The study of consumers helps firms and organizations enhance their marketing strategies and gain competitive advantages by understanding issues related to their buying behavior. This paper provides an overview of the consumer buying behavior in a Filipino style as a new perspective of marketing in cultural consumerism. The study of consumer behavior helps businesses and organizations to improve their current marketing strategies by applying new and unique selling proposition. Filipino style in terms of buying decisions presents a mixture of different cultures that surrounds their rich heritage. A unique culture which will showcase their buying attitudes towards existing strategies in today’s knowledge-globalized economy.
Description: The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
URI: http://hdl.handle.net/123456789/11531
Appears in Collections:Conference Papers

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