|
iRepository at Perpustakaan UniMAP >
UNIVERSITY LIBRARY >
Conference Papers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/11531
|
| Title: | Consumer buying behavior: The Filipino style |
| Authors: | Castillo, Fermin G., Assoc. Prof. Dr. Jr.
Hernandez, Carmelita G., Assoc. Prof. Dr. |
| E-mail: | fgcastillojr@yahoo.com
milletghernandez@yahoo.com |
| Keywords: | International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Consumer behavior
Filipino habits
Cultural differences
Buying habits |
| Issue Date: | 12-Nov-2010 |
| Publisher: | Universiti Malaysia Perlis (UniMAP) |
| Department: | Centre for Communication Skills and Entrepreneurship |
| Series/Report no.: | Proceedings of the 2nd International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) |
| Abstract: | The study of consumers helps firms and organizations enhance their marketing strategies and
gain competitive advantages by understanding issues related to their buying behavior. This
paper provides an overview of the consumer buying behavior in a Filipino style as a new
perspective of marketing in cultural consumerism. The study of consumer behavior helps
businesses and organizations to improve their current marketing strategies by applying new
and unique selling proposition. Filipino style in terms of buying decisions presents a mixture
of different cultures that surrounds their rich heritage. A unique culture which will showcase
their buying attitudes towards existing strategies in today’s knowledge-globalized economy. |
| Description: | The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. |
| URI: | http://hdl.handle.net/123456789/11531 |
| Appears in Collections: | Conference Papers
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| 216.pdf | Access is limited to UniMAP community | 164.21 kB | Adobe PDF | View/Open |
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
