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|Title: ||Breaking bridges between Sciences, Engineering and Business Management|
|Authors: ||M-Said, Oukil|
|Keywords: ||International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)|
|Issue Date: ||12-Nov-2010 |
|Publisher: ||Universiti Malaysia Perlis (UniMAP)|
|Department: ||Centre for Communication Skills and Entrepreneurship|
|Series/Report no.: ||Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering 2010 (ICoHSE 2010)|
|Abstract: ||In today’s world, management and marketing became essential to successfully
exploiting innovations and technologies. None of these is worthily beneficial for
customers and end-users if designing manufacturing, quality insurance, price and
delivery are not properly considered and applied. Today also, more and more consumers
are becoming careful, choosy and environmentally safe impact requesters. The more
educated and mature they are the more doing business bears responsibility on them.
This paper is based on a research project of translating a book from English to
Arabic on strategic technology management. The theme of the book is about breaking
bridges between sciences, engineering and business management. The book’s authors
have selected a number of real world case studies in support of the need to integrate
economics, management, ethics and some other social disciplines into scientific and
technological implementation and applications.
The author of this paper will present and comment on some of the above case
studies with a view to illustrate the necessary links between technology and management.
He will also pin points the role of language and translation and suggest implications for
future managers/entrepreneurs, scientists, engineers, students and the reader in general.|
|Description: ||The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.|
|Appears in Collections:||Conference Papers|
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