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Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/10381

Title: Marketing and promoting library and information services : The Sarawak experience
Authors: Japri, Bujang Masli
Bronny Lawrence, Nawe
Keywords: Marketing;International Conference On Marketing, Promoting & KPI for Library and Information Centre Services;Promotion;Libraries
Issue Date: 25-Oct-2010
Publisher: Penang Public Library Corporation Malaysia
Citation: p.1-21
Series/Report no.: International Conference On Marketing, Promoting & KPI for Library & Information Centre Services 2010
Abstract: Library and Information services (LIS) marketing is a societal marketing that involves the extended marketing mix of Price, Product, Promotion, Place, People, Physical Evidence and Process. Undeniably, marketing is crucial for LIS because of competitions from other information providers; the need to remain relevant in the society; to promote the library corporate image; the rising expectations from users; of survival; and libraries are valuable community resources. However, marketing LIS faces some certain difficulties such as old models of thinking; fear and humility; lack of training; confusion; and passive stand in service provision on the part of the librarians or libraries. Pustaka Negeri Sarawak (Pustaka) uses tools such as the extended marketing mix, PEST, SMART and SWOT in developing its marketing plans. Major promotional programmes of significant success implemented by Pustaka include customer days or open days; exhibitions; membership drives; outreach programmes; knowledge camps; conferences, seminars and workshops; web advertising; national, regional and international collaborations and smart partnerships.
Description: International Conference On Marketing, Promoting & KPI 2010 for Library & Information Centre Services organized by Penang Public Library Corporation Malaysia and co-organized by Goethe-Institute Malaysia, 25th - 26th October 2010 at Penang Public Library Corporation Malaysia, Penang, Malaysia.
URI: http://hdl.handle.net/123456789/10381
Appears in Collections:Conference Papers

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