Browsing by Author "bubapulka@unimaid.edu.ng"
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Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs
Buba Musa, Pulka; Bamanga, Umar; Yakubu, Salisu; Khairunnisak, Ahmad Shakir (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2020-06)The study examined the moderating role of entrepreneurial awareness on the link between access to finance, market orientation, viable business plan and SMEs performance in the telecommunication SMEs in Nigeria. The study ... -
The Moderating Effect of External Environmental Characteristics on the Relationship between Entrepreneurial Orientation and SMEs Performance
Buba Musa Pulka; Azahari, Ramli; Armanurah, Mohamad (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-06)The purpose of the study is to examine the moderating effect of the external environmental characteristics on the relationship between entrepreneurial orientation and SMEs performance. Survey method of research was used ...