Browsing by Author "Razli, Che Razak, Assoc. Prof. Dr."
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The effect of attitude on mobile marketing acceptance in Malaysia: A conceptual framework
Mohammad, Ismail; Razli, Che Razak, Assoc. Prof. Dr.; Adam, Mat (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)The tremendously increased in mobile phone users and penetration rate has made mobile marketing getting popular among marketers but the consumers’ acceptance of mobile marketing is still remain unexplained. This paper ... -
Manufacturing flexibility contribution towards lean manufacturing implementation en route to increase operation performance : A proposed framework
Risyawati, Mohamed Ismail; Razli, Che Razak, Assoc. Prof. Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)Purpose – The purpose of this paper is to study how the implementation of manufacturing flexibility could facilitate successful lean implementation in achieving superior operational performance. Design/methodology/approach ...