Browsing by Author "Obi, Onyeka Sabastine"
Now showing items 1-1 of 1
-
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
Ojukwu, Chukwuemeka Joshua; Sulaiman, Sajilan; Obi, Onyeka Sabastine (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-02)Nowadays buying, selling and modern technologies in Malaysia provide great opportunities for international brands to expand across different ethnic groups. Therefore, it is very important to know the cultural differences ...